Editorial calendar
An editorial calendar schedules content production over time: publication date, owner, topic, thematic cluster, and status. It ensures the consistency that Google interprets as a freshness signal, rewarding sites that publish regularly rather than in erratic bursts.
In practice
Consistency matters more than volume. Publishing two solid articles per week for a year outperforms 200 articles published in a month and then abandoned. An effective calendar groups publications by cluster: releasing three articles from the same cluster within two weeks accelerates thematic recognition by crawlers compared to scattering publication across twelve months.