Glossary — 450 definitions
The words of the front page.
Every term defined in plain language, with how it is used in practice. Search, AI answers, web engineering, group business and franchising.
Search engine optimization
134 terms301 redirect404 errorAlgorithm updateAlgorithmic penaltyAnswer capsuleAuthor pageAverage positionBacklink (inbound link)Bounce rateBrand queryBreadcrumb trailCanonical tagCategory page (e-commerce)Clean URLClick depthClick-through rate (CTR)CloakingContent briefContent pruningContent refreshContent rewriteContent syndicationConversational SEOCore Web VitalsCrawlCrawl budgetCustomer reviewsDigital PRDomain authorityDomain name (SEO angle)Doorway pageDuplicate contentDwell timeE-E-A-TEdge SEOEditorial calendarEntity stackingEvergreen contentExact match domain (EMD)Faceted navigationFeatured image (SEO)Featured snippet (position zero)Google Business ProfileGoogle cacheGoogle DiscoverGoogle NewsGoogle sandbox effectGoogle Search ConsoleGoogle spam policiesGooglebotHelpful contentHreflangHTTPS (SEO angle)IndexationIndexNowInformation gainInternal linkingInternal search (SEO)International SEOJavaScript renderingJSON-LDKeywordKeyword cannibalizationKnowledge Graph (SEO dimension)LCP (Largest Contentful Paint)Link anchor textLink disavowalLinkable assetLocal citationLocal news SEOLocal packLog analysisLong tailManual actionMarketplace vs. owned website (SEO)Meta descriptionMobile-first indexingNAP (Name, Address, Phone)Netlinking (link building)NoindexOn-page FAQOnline reputationOptimized product pageOrganic search (natural referencing)Organic trafficOrphan pageOut-of-stock and SEOPage anchors (URL fragment)Page experiencePaginationPDF SEOPillar pagePodcast SEOPogo stickingPosition zeroPress release (SEO use)Product image SEOProduct reviews (SEO)Product structured dataProgrammatic SEOReverse proxy (SEO use)Review schema (Review markup)Rich snippetRobots.txtScaled content abuseSchema.orgSEA (Search Engine Advertising)Search intentSEO (Search Engine Optimization)SEO auditSEO KPIsSEO migrationSERP (search engine results page)Share of voice (SEO)Sidecar SEOSite redesignSitelinksStructured dataSubfolder vs subdomainSwap testTable of contents (SEO)Title tagTop StoriesTopic clusterTopical authorityTopical mapToxic linkUnique contentURL slugVerified reviews and SEOVideo SEOX-defaultXML sitemapYouTube SEO
AI search
55 termsAEO (Answer Engine Optimization)AI agentAI assistant memoryAI citationsAI content detectionAI content licensingAI crawlerAI Mode (Google)AI OverviewsAI product searchAI purchasing agentsAI review summaryAI share of voiceAI training opt-outAI watermarkingAI-generated comparisonAI-generated contentAnswer capsuleC2PA (Coalition for Content Provenance and Authenticity)ChatGPT ShoppingClaudeBotContent API for AIContent freshnessContent provenanceConversational searchCosine similarityEmbeddings (vector representations)Fan-out-built clusterGenerative responseGEO (Generative Engine Optimization)Google-ExtendedGPTBotGrounding (factual anchoring)Hallucination (AI)Image optimizationKnowledge GraphListiclellms.txtLocal SEO in the AI eraLong-form conversational queryMulti-turn responseMultimodalityNamed entityOpen data and AIPassage extractionPerplexityBotPromptProprietary dataQuery fan-outRAG (Retrieval-Augmented Generation)Source reliability for AIVisual searchVoice searchWikidataZero-click search
Web engineering
63 termsA/B testAnalytics dashboardAttribution (digital marketing)Audience measurementCDN (Content Delivery Network)CI/CDClient-side rendering (CSR)CLS (Cumulative Layout Shift)Compression (gzip, Brotli)Conversion eventConversion funnelCookies (web and tracking)Core Web Vitals monitoringCron (scheduled tasks)Disaster recovery plan (DRP)DKIMDMARCDNSEdge computingEmail deliverabilityExit rateFirewallFirst-party dataFont loadingGDPR and consent (analytics)HeatmapHorizontal scalingHSTSHTTP cacheHTTP/2 and HTTP/3HTTPSHydrationImages (formats and weight)Infrastructure automationINP (Interaction to Next Paint)Lazy loadingLoad balancerLoggingMessage queueMinimal JavaScriptMonitoring (system supervision)MX recordNginxQuality gate (QA gate)REST APIReverse DNS (PTR)Reverse proxySecurity headersServer-side trackingSPFSSG (static site generation)SSR (server-side rendering)Structured data (technical web)TLS / SSL certificateTracking pixelTTFB (Time To First Byte)TTL (DNS)Uptime (availability)UTM parametersWeb backupWeb restorationWeb workersWebhook
Group & business
128 termsAddressable marketAided brand awarenessAnchor clientARR (Annual Recurring Revenue)Asset and liability warranty (GAP)Autonomous economic unitB2BBalance sheet (bilan comptable)Barrier to entryBesoin en fonds de roulement (French working capital requirement)Blue Ocean StrategyBootstrappingBrandingBreak-even pointBSPCE (French founder stock options)Business modelBusiness planBusiness saleCAC (Customer Acquisition Cost)Capitalization table (cap table)Cash flowCash flow statementChart of accounts (plan comptable)ChurnCIR (Crédit d’Impôt Recherche)Company cultureCompetitive advantageConversion funnelConversion rateConvertible notesCorporate governanceCorporate social responsibilityCredit scoringCross-sellCrowdfundingDilutionDistribution channelDividendDue diligenceEarn-outEBITDAEmployer brandEquityExcédent brut d’exploitation (French operating surplus)Exit barriersExternal growthFamily businessFinancial leverageFinancing planFirst mover advantageFramework agreementFree trialFreemiumFundraising (levée de fonds)Go-to-marketGross margin (marge brute)Growth rateHolding animatrice (active holding company)Holding companyHuman capitalInbound marketingIncome statement (compte de résultat)IndebtednessIndustrial propertyIntangible assetIntégration fiscale (French tax consolidation)Intellectual propertyIP BoxIpCo (Intellectual Property Company)JEI (Jeune Entreprise Innovante)Key performance indicator (financial KPI)KPI (Key Performance Indicator)Leading indicatorLicence royalty (redevance de licence)LTV (Lifetime Value)Management feesMarket positioningMarket shareMerger and acquisitionMezzanine debtMinority shareholderMRR (Monthly Recurring Revenue)MVP (Minimum Viable Product)Net assetsNet incomeNetwork effectNiche marketNPS (Net Promoter Score)OpCo (Operating Company)Operating marginOrganic growthOutbound salesPacte DutreilPayback periodPivotPricingPricing strategyProduct life cycleProduct roadmapProduct-market fitProfitable growthRecurring revenueRégime mère-fille (parent-subsidiary regime)Registered trademarkRestructuringRetentionRevenue growthSaaS (Software as a Service)SAS (Société par actions simplifiée)SASU (single-member SAS)Scalability (scalabilité)Senior debtShare buybackShareholders' agreement (pacte d’associés)Shareholders' equity (capitaux propres)Statutory auditor (commissaire aux comptes)Tax due diligenceTender processTransfer pricingUpgrade (montée en gamme)UpsellUpsell and cross-sellUSPValuation (valorisation)Value propositionVenture capitalVestingWorking capital requirement (BFR)
Franchising
70 termsAdvertising feeAnnual conventionB2C marketBenchmarkBusiness introducer (apporteur d’affaires)Co-brandingCompany-owned unit ratioContract renewal rateCountry master franchiseeDevelopment planDIP (pre-contractual disclosure document)Equity franchiseExclusive territoryExclusive territoryExit strategyFinancial resilienceFranchiseFranchise agreement (contrat de franchise)Franchise buying groupFranchise entry fee (droit d’entrée)Franchise networkFranchise openingFranchise pilotFranchise return on investmentFranchise terminationFranchise unit saleFranchisee associationFranchisee candidate scoringFranchisee committeeFranchisee recruitmentFranchisor (franchiseur)Franchisor-franchisee mediationGroup purchasingInformation systemIntegrated networkInternal network benchmarkingInternational development (franchise network)InternationalisationKnow-how (savoir-faire)Lean StartupManagement dashboardMaster franchiseMulti-brand franchiseeMulti-unit franchisingNational franchise conventionNetwork auditNetwork development planNetwork feeNetwork headNetwork intranetNetwork supportNetwork visual identity guidelinesNon-compete clauseOKROngoing supportOperational resilienceOperations manualOutsourcingPilot unitPress kitProtected territoryRisk managementRoyaltiesSegmentationService franchiseService royaltyStrategic partnershipTechnology feeTraining feeUnit resale