AI citations
AI citations are the source mentions — link or name — inside assistant responses. They are gradually replacing the click as the unit of visibility on informational queries.
In practice
What drives them, based on our own tracking: original dated data, pages structured around questions and answers, strong topical authority for the domain, and presence in the indexes each assistant consults — Bing for some, Google for others. Listicles and independent comparison guides capture a disproportionate share of commercial citations.