Revenue growth
The percentage change in revenue between two periods. It is measured year-over-year, quarter-over-quarter, or on a like-for-like basis to strip out the effect of acquisitions and currency movements.
In practice
Twenty percent annual growth compounded over five years multiplies revenue by 2.5. Growing below 10 percent in a market expanding at 5 percent means losing relative market share. In SaaS, annual growth below 20 percent is often called a growth hangover — a sign the product has reached maturity without establishing dominance. Breaking growth into net new acquisition, expansion, and retention shows how sustainable the pace really is.