Organic growth
Growth generated by a company’s own activities — commercial development, marketing, new products — without recourse to external acquisitions. It reflects the intrinsic capacity to create value and is measured like-for-like to exclude acquisition effects.
In practice
Organic growth in a franchise network means average revenue per existing outlet is rising, not merely that new outlets are opening. Fifteen percent growth with a strong organic component is valued more highly by investors than thirty percent growth driven entirely by acquisitions. A like-for-like lens separates genuine performance from expansion arithmetic.