E-E-A-T
E-E-A-T summarizes the four qualities Google assesses: first-hand Experience, Expertise, Authoritativeness, and Trustworthiness. It is not a technical score but a convergence of signals — identified authors, cited sources, consistent external mentions.
In practice
In practice: sign content, date updates, cite sources, display a verifiable legal entity and real contact details. On money or health topics, these signals separate otherwise comparable content. First-hand experience — 'we tested this, here are our numbers' — has been the most discriminating criterion since 2023.