Google Discover
Google Discover is a personalized content feed displayed on mobile and in the Google app, pushing articles that match a user’s interests without any query being entered. No search intent is required — traffic arrives proactively based on behavioral signals.
In practice
Discover favors recent content with a high-resolution image (at least 1200 px wide, with max-image-preview:large in the headers), a compelling non-clickbait title, and strong E-E-A-T. Discover traffic spikes are unpredictable and unrepeatable — they do not replace structured SEO, but a well-executed news article can generate tens of thousands of visits within days.