Local pack
The local pack is the block of three business listings, with map, that Google displays for queries with local intent. It is driven by Business Profile data, not directly by the website.
In practice
Entry depends on category relevance, searcher proximity, and prominence — reviews leading. Rankings vary literally from street to street: local tracking tools measure visibility across a geographic grid of points rather than a single location. Organic results below the pack retain their value for users who scroll past.