OKR
Objectives and Key Results: a goal-setting framework used by Google, Intel, and many high-growth companies. The Objective is qualitative and directional; the Key Results are quantitative and measurable. Each OKR is scored quarterly on a scale from 0 to 1.
In practice
OKRs differ from KPIs in their ambition and short horizon. A KPI tracks ongoing performance; an OKR targets a transformation. The Intel convention: an OKR scored at 0.7 is a success; scored at 1.0, it was not ambitious enough. The most common mistake is cascading OKRs top-down without letting teams build their own Key Results — producing reporting compliance without genuine commitment.