Pivot
A structured change in a company’s strategy that retains certain assets — team, technology, customer base — while modifying one or more key elements: target segment, distribution channel, revenue model, or value proposition.
In practice
Slack is the most-cited pivot example: starting from a multiplayer game (Glitch), the team redirected its internal communication tool into a B2B SaaS product. A successful pivot retains the learning and changes the direction — it does not start from scratch. The decision to pivot must be grounded in data: engagement rates, user interviews, retention cohorts. Pivoting too early or too late carries equal risk.