Market positioning
The distinctive place a brand or product occupies in its target audience’s mind relative to competitors. Positioning answers three questions: for whom, to do what, and why us rather than someone else. Strong positioning is differentiating, relevant and credible simultaneously.
In practice
Unclear positioning is the leading cause of commercial inefficiency: salespeople cannot identify their audience, and messaging varies from one conversation to the next. PageOneBoost positions on first-page Google results for SMEs without in-house SEO expertise — a precise target, a measurable promise, differentiated on outcome rather than technique. Repositioning typically takes 18-24 months to register in market perception.