AI agent
An AI agent chains the steps of a task autonomously: search, compare, fill, book. It navigates sites on behalf of a human — and becomes a visitor in its own right, with its own requirements.
In practice
For a website, an agent is a new audience segment: it reads raw HTML, follows structured data, and fails on unconventional interfaces. Fast, semantic pages with clear calls to action are agent-ready. A growing share of our audits includes this criterion: is your site usable by an agent purchasing on behalf of its user?