AI purchasing agents
AI purchasing agents are autonomous artificial intelligence systems capable of searching, comparing, and potentially ordering products or services on behalf of a user. They represent a new commercial intent channel that is invisible to traditional SEO metrics.
In practice
In 2026, agents integrated into ChatGPT or Google Gemini can search for an SEO service, compare offers through their web-access capability, and draft an introductory email — all without the human having visited any page. For PageOneBoost, this means that agent-readability — structured pages, clear pricing, machine-friendly FAQs — is as critical as traditional SERP ranking.