ChatGPT Shopping
ChatGPT Shopping refers to the OpenAI feature that lets its assistant present enriched purchase results — price, availability, reviews — directly within the chat interface. It turns ChatGPT into a commercial channel competing with traditional comparison sites.
In practice
Launched in 2025, this feature relies on a product index and merchant partnerships. A service provider such as an SEO agency does not yet have direct integration, but the direction is clear: conversational interfaces are becoming commercial entry points. Optimizing product listings with structured Schema.org data, current prices, and authentic reviews improves the chances of appearing in these results.