Evergreen content
Evergreen content remains relevant and generates traffic over the long term, regardless of current events. Practical guides, tutorials, definitions, and comparison articles are evergreen formats — their SEO value compounds over time with updates and acquired links.
In practice
Unlike news articles, evergreen content can generate growing traffic for years with minimal intervention (an annual refresh). A guide on 'how to choose an accountant' written in 2022 and updated in 2024 can still produce qualified traffic in 2027. A balanced strategy combines evergreen content (long-term capital) with timely articles (short-term traffic spikes).