AI-generated content
Google evaluates content on quality, not production method: AI is accepted as a tool. The penalty targets mass production without value — human or machine-made — not the technology itself.
In practice
The official position since 2023 has been consistent, and evidence backs it: AI-assisted content ranks, mediocre manual content drops. Our practice: the tool accelerates, original data and expert review create the value. Publishing raw output from a generic model is publishing what any competitor can produce in one minute — the opposite of an advantage.