Knowledge Graph (SEO dimension)
The Knowledge Graph is Google’s entity database: people, organizations, places, works, and their relationships. Being correctly represented in it determines the brand panel in search results and feeds AI-generated answers.
In practice
Entry is not by submission: the graph is built by cross-referencing — structured data on the site, official listings, consistent authoritative sources. An organization with coherent signals everywhere earns its panel; one with contradictory data remains ambiguous and is therefore rarely cited. NAP consistency matters here well beyond local search.