SEO KPIs
SEO KPIs translate effort into measurable outcomes: tracked positions, share of voice, non-branded traffic, organic conversions, indexation coverage. A good dashboard fits one page and is read as a trend.
In practice
The common mistake: tracking twenty metrics without hierarchy. Our hierarchy: rankings on the contracted keyword portfolio first, share of voice against direct competitors second, conversions third — everything else is diagnostic. Each KPI has its own cadence: positions are read weekly, authority quarterly.