B2C market
A market in which a company sells directly to individual consumers. Decision cycles are short, volumes high, unit prices lower, and purchasing decisions more emotional than in B2B.
In practice
Digital transformation has reshaped B2C: consumers consult an average of eight sources before purchasing a product priced above 100 euros. Businesses that neglect their online presence — ratings, SEO, social media — cede ground to more visible competitors. For a franchise network in B2C, consistency between the in-store experience and the digital experience — website, Google Business Profile, customer reviews — is a growing differentiator relative to independent operators.