Marketplace vs. owned website (SEO)
Selling on a marketplace (Amazon, Cdiscount) generates immediate sales but builds no SEO equity of your own: authority stays with the platform. An owned website builds a durable asset — rankings, backlinks, customer data — but requires a longer SEO investment.
In practice
A hybrid strategy is common: marketplace for short-term cash flow, owned site for margin and retention. A supplement seller generating 90% of revenue on Amazon launched its own domain in parallel, using Amazon reviews as social proof on its own pages. After 18 months, the owned site surpassed Amazon in volume while delivering double the margin.