Netlinking (link building)
Netlinking is the strategy of acquiring inbound links. The white-hat version rests on content that merits citation and on targeted press relationships — never on purchased links or artificial link networks.
In practice
Campaigns that last are built on citable assets: data studies, barometers, free tools. A journalist cites what helps them write. Shortcuts — private blog networks, sold links, mass exchanges — carry penalties that cost more than honest link building would have. The equation is always the same in the end.