Multi-brand franchisee
A multi-brand franchisee operates units belonging to several distinct franchise brands simultaneously. This profile seeks to diversify sector risk and share management resources across multiple concepts.
In practice
An operator running three quick-service restaurant units and two dry-cleaning locations is a multi-brand franchisee. Strong operating track records often allow for preferential terms from several franchisors. Some franchisors welcome this profile; others prohibit it contractually to preserve exclusivity of attention. The multi-brand franchisee must demonstrate that no single brand is sacrificed for another.