Pogo sticking
Pogo sticking describes the behavior of a user who clicks a result, immediately returns to the SERP, and clicks on a different result, signaling that the first page failed to satisfy their search intent. It is an indirect quality signal Google can observe at scale.
In practice
This behavior indirectly influences rankings: if many users pogo stick away from your page, Google interprets it as a low-satisfaction signal and may demote the URL. The main causes are a title promise not delivered by the page, content too generic for a specific query, or excessive load time. Correcting the alignment between title, content, and intent is the fastest fix to reduce this behavior.