Conversational search
Conversational search replaces sequential queries with dialogue: users clarify, follow up, and compare across a running exchange. Engines retain session context to refine their responses accordingly.
In practice
It changes query shape — longer, more natural, context-laden — and the way content must respond. Pages that anticipate follow-up questions such as and for a small organization? or at what price? cover entire conversations rather than single moments. A well-built FAQ becomes strategically relevant again, not for rich snippets, but for sustaining the dialogue.