Long-form conversational query
Queries directed at assistants grow longer: complete sentences, personal context, explicit constraints. They carry a richer intent than two keywords typed into a classic search engine.
In practice
A query like holding company or not for a SaaS doing £300k in margin, given I want to pass it on to my children resembles no keyword any tool would surface. Answering it requires content that crosses dimensions — legal structure, figures, succession goals — rather than single-keyword pages. This is the core argument for long-form, structured expertise content.