Brand query
A brand query contains the company name, alone or in combination — 'prima pagina review', 'pageoneboost pricing'. Its volume measures brand awareness; its first page tells your reputation story.
In practice
Controlling your brand query is the lowest-cost SEO project available: site at the top, social and professional profiles aligned, press pages in place. Monitoring it also reveals emerging associations — a 'scam' or 'complaint' appearing beside the name is handled with public evidence, not silence.