Sitelinks
Sitelinks are the secondary links Google adds beneath a brand’s main result: key site sections, and sometimes an internal search box. They expand the visual footprint on brand queries.
In practice
They cannot be bought or declared: Google composes them based on site architecture, navigation labels, and visitor behaviour. A clear structure with explicit section titles encourages their appearance. Their presence on a brand name query also mechanically pushes competitors below the fold.