Product roadmap
A product roadmap is the prioritized plan of a product’s planned evolution over a defined horizon. It translates strategy into concrete features, arbitrates between customer needs, technical debt, and market opportunities, and serves as the shared reference for all teams.
In practice
The PageOneBoost product team revises its roadmap every quarter after reviewing NPS scores and support tickets. If 40% of tickets relate to report exports, that friction rises to high priority. The roadmap is not a contract: a regulatory development — a GDPR requirement forcing a new API — can shift priorities within 48 hours. It is shared partially with key customers to align expectations.