International SEO
International SEO structures a site’s presence across countries and languages: URL architecture, hreflang, genuinely localized content, and authority built market by market.
In practice
Three architectures: country-code domains, subdomains, subdirectories — and a classic trade-off between consolidated authority and precise targeting. The subdirectory typically wins for pooling domain authority. Translation alone is never enough: local formats, local examples, local proof. Our 21 languages share an engine, not a text.