Prima Pagina.
FR

X-default

The x-default value in hreflang markup designates the page served to users whose language matches none of the declared versions: a generic entry point or the default international version.

In practice

It completes the annotation set without replacing it: each hreflang group benefits from a defined x-default, often the English version or a language selector. Omitting it invalidates nothing, but leaves the engine to decide on its own for the rest of the world — better to choose your own default storefront.