Local SEO in the AI era
Assistants also answer local queries — best roofer near me, plumber open now — by combining business profile data, reviews, and web content. The classical local foundation becomes the raw material for AI responses.
In practice
Generated recommendations draw from Google Business Profile, review platforms, and local pages on websites. A complete profile and detailed reviews — not merely numerous ones — give models concrete reasons to name you. Local has no AI shortcut: it now has two readers for the same work done well.