Video SEO
Video SEO optimizes videos hosted on a site to appear in Google results with a video rich snippet, in Google Videos, and in AI Overview selections, through the VideoObject schema and a video sitemap submitted to Search Console.
In practice
The VideoObject schema must include name, description, thumbnailUrl, uploadDate, and duration (ISO 8601 format). A video sitemap submitted in Search Console accelerates video discovery. For a training company, hosting videos on its own domain rather than on YouTube captures SEO traffic directly — at the cost of a suitable video CDN (Cloudflare Stream, Mux).