AI watermarking
AI watermarking is a technique that encodes invisible metadata into AI-generated content, allowing it to be identified as such after the fact. It aims to improve the traceability of synthetic content within the information ecosystem.
In practice
Players such as Google DeepMind with SynthID and various industry consortia are developing watermarking standards for AI-generated text, images, and video. For an SEO publisher, the question is twofold: how to detect whether competitor content is generated without human supervision, and how to certify that their own content is human-created or human-supervised. Search engines may eventually modulate their treatment of content based on the presence or absence of these markers.