Zero-click search
A zero-click search ends without a site visit: the answer appears on the results page — snippet, panel, calculation, generated response. A majority of Google searches now conclude this way.
In practice
The phenomenon demands a rethink of value: visibility without a click builds brand awareness and preference, measurable through branded queries and share of voice rather than traffic. Strategy adjusts — capture the display even without the visit, and concentrate click-based acquisition on high-intent queries that a short answer cannot satisfy.