Proprietary data
Proprietary data is data only you hold: internal measurements, anonymized client histories, field observations. Published with rigor, it is the most reliable citation magnet available.
In practice
AI systems and journalists alike cite what they cannot produce themselves: the original figure. A quarterly barometer drawn from your own systems creates a recurring citation event. The trade-off: methodological rigor and impeccable anonymization — a disputed figure destroys more credibility than it ever built.