Linkable asset
A linkable asset is content designed to attract links naturally: an annual benchmark, an interactive map, a calculator, a downloadable dataset. Its utility gives third parties a concrete reason to cite it.
In practice
The right asset answers a question the sector keeps asking without having access to the answer. A quarterly data observatory becomes a reference cited out of habit. The initial investment exceeds that of a standard article, but the asset works for years — while a news post is forgotten in two weeks.