Service franchise
A service franchise is a model in which the franchisee replicates an intangible offering — consulting, training, maintenance, care — rather than a physical product. The expertise transferred covers methods, processes, and customer relationship management.
In practice
Franchised SEO agencies, business management consulting networks, and personal care service brands all fall under the service franchise model. Standardization is harder than in food service because quality depends heavily on the franchisee’s individual skills and those of their team. The operations manual must therefore describe processes in enough detail to be reproducible while leaving room for the local adaptation that is often indispensable.