Digital PR
Digital PR applies press-relations methods to link acquisition: produce information worth reprinting — a study, a ranking, exclusive data — then pitch it to journalists and editors in the sector.
In practice
A well-angled data study can deliver more quality links in one month than a year of directory outreach. The real cost is in the data: it must be true, sourced, and original. Editorial teams verify. A pickup in a national outlet typically triggers a cascade of secondary citations across smaller publications.