AI assistant memory
AI assistant memory refers to a system’s ability to retain information between distinct conversation sessions. It enables growing personalization and support that improves over time, while raising questions of privacy and consent.
In practice
ChatGPT Memory, introduced in 2024, allows the assistant to remember a user’s preferences and context from one session to the next. For an SEO services company, this means a customer who once asked 'which SEO tool for SMEs' may receive contextualized recommendations in a later session. The implications for marketing personalization are significant: brands that provide accurate and positive data in a user’s earliest interactions benefit from a favorable memory anchor.