Franchise opening
The process from franchise contract signing to the actual opening of the outlet or service unit. It includes the franchisee’s initial training, fit-out works, stocking, recruitment, and the opening communication campaign.
In practice
The average period between contract signing and opening varies from two months for a home-based service franchise to twelve months for a restaurant with heavy construction. The franchisor accompanies this phase through its development team: site selection support, plan validation, pre-opening training — typically two to six weeks at the pilot outlet — and on-site presence at launch. The first weeks after opening are critical for anchoring correct operating habits.