Network development plan
A network development plan is the strategic document that sets the franchisor’s unit-opening targets over a three-to-five-year horizon, specifying target geographies, the candidate profiles sought, and the resources to be deployed.
In practice
A network targeting 200 new units across Europe in three years must plan recruiters, trainers, and field managers well before reaching that target. Underestimating support resources produces degraded quality among new recruits, which weighs on the brand’s reputation. The development plan is presented to investors and can influence the valuation of the franchisor holding company.