Conversational SEO
Conversational SEO optimizes content for queries phrased in natural language, often as complete questions, which dominate voice search, chatbots, and AI search interfaces. These queries have a different structure from conventional keyword searches.
In practice
Conversational queries ('how do I calculate my self-employed contributions for 2024') differ structurally from classic queries ('self-employed contributions'). Answering them with a structured FAQ, question-form headings, and compact 50- to 80-word answers improves both conventional SEO and the probability of being cited in AI Overviews. Google NLP favors natural phrasings that echo the question within the answer.