Press release (SEO use)
A press release announces a company fact to newsrooms. In SEO, its value lies in the editorial coverage it triggers — links from distribution platforms have been neutralised by search engines for years.
In practice
The press release that works contains news, not a sales pitch: an original figure, an opening, an appointment, a study. The links it generates directly matter less than the article a journalist writes from it. Distributing optimised releases en masse was once a technique; it is now a spam signal.